Should Insurance Agents Invest In Insurance Agency Press Releases?
Should small, and medium size insurance agencies invest in press announcements? The inference here is that larger agencies are already investing in this important marketing activity - which is an accurate depiction. Carry out the large brokers know something smaller agencies usually do not? Pr releases, which today are often referred to as news releases, provide agencies with many insurance agency marketing benefits. There are two kinds of distribution services, fee based releases and free releases. Small agencies with modest budgets and some additional time can consider most of the free distribution services. Many of these include: - Brian Lock Insurance
Free Press Release
You will find a large number of free distribution services, some of which also provide premium fee based release services. Agents and brokers which can allocate plan for more comprehensive distribution should consider fee based or subscription providers. Some the greater known fee based services are:
Why should insurance agents use press releases to enhance their insurance agency marketing initiatives?
Expand market presence - deliver a refined message to a broad potential audience.
Reach new markets - alert new target markets, especially verticals, of products and services.
Create name recognition - helps target prospects "know" your agency when contacting them or quoting.
Define expertise - alerts prospects of deep industry knowledge (group and compliance benefits, trucking insurance, risk retention groups, restaurant insurance, etc.).
Improve insurance agency search engine optimization - though search engine listings argue to the contrary, seo specialists have proven that pr releases positively influence insurance agency SEO (SERPs).
Attract media attention - Properly executed, insurance agency press releases may be given to thousands and thousands of news subscribers and tens of thousands journalists and bloggers.
Increase website traffic - press releases engages readers and directs them to go to your website.
Boost social media marketing traffic - most press release services allow readers to talk about the production via social media.
What should agents include in their releases? Here are the common components that ought to be a part of every release:
Headline - ensure it is pithy, short and relevant.
Summary - a simple description of the release, with greater granularity compared to the headline, enough to whet hunger of the perspective reader.
Dateline - usually includes the release date and originating town of issuer.
Introduction - first paragraph inside a press release, that generally gives basic answers to the questions of who, where, why, what and when.
Body - the information in the release including metrics, quotations, background and details etc.
About - most add a brief "about" section, providing information about the organization issuing the discharge, website link along with other information essential to the issuer.
Media contact details - name, telephone number, current email address, mailing address, or other contact information for that release contact person.
Most services offer guidelines, release examples and FAQs to help agents and brokers with press release basics. Finding worthy topics is most likely easier than agents may believe. New insurance agency webinars or webinar programs, new lines of business, new employees, new offices, new carrier relationships, innovative products and service announcements, new website resources, upcoming speaking engagements or trade event exhibitions, and content/video libraries are all topics which can be helped by a release. Agencies can either staff this work internally. Alternatively, outsource the initiative to a proficient insurance agency marketing and PR organization. - Brian Lock Insurance